A limited supply of each was available, and substitute materials made the package look drab.ġ2. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. In a famous advertising campaign that used the slogan “Lucky Strike Green has gone to war”, the company claimed the change was made because the copper used in the green color was needed for World War II. The brand’s signature dark-green pack was changed to white in 1942.
#LUCKY STRIKE LOGO SERIES#
American engaged in a series of advertisements using Hollywood actors as endorsers of Lucky Strike, including testimonials from Douglas Fairbanks, concerning the cigarette’s flavor, often described as delicious due to the tobacco being toasted.ġ1. The company’s advertising campaigns generally featured a theme that stressed the quality of the tobacco purchased at auction for use in making Lucky Strike cigarettes and claimed that the higher quality tobacco resulted in a cigarette with better flavor. That campaign worked: “Reach for a Lucky instead of a sweet” was associated with a 200 percent increase in market share.ġ0. In the 1920s and 1930s, ads for the cigarette told women “When tempted, reach for a Lucky instead you will thus avoid overindulgence in things that cause excess weight.”ĩ. The brand was the first to connect smoking to weight loss with an advertising campaign targeted to women that advocated lighting up as the way to combat sugar cravings. The thought of Raymond Loewy continues to inspire the world of design and is still in tune with the needs of industrial production.READ ΝΕΧΤ When was Mona Lisa removed from the Louvre?Ĩ.
Loewy is one of the first to discover the link between design and business and explained this relationship by saying: "Between two identical products in terms of price, functionality and quality, the best-seller will be the best". Raymond Loewy is considered " the father of industrial design" and is certainly one of the most influential designers of the twentieth century with his work he left a mark in everyday life creating home appliances, means of transport, and successful graphic logos (logos) such as the Shell logo, the Greyhound bus, the S-1 locomotive, the cigarette pack Lucky Strike, the Coldspot refrigerator and the Studebaker Avanti car. Given the success, he opened a studio in London in the mid-thirties.
Later he also worked for Westinghouse, he designed the bodywork for Hupp's Hupmobile and the Coldspot refrigerator at Sears-Roebuck. In 1929, he obtained the first real commission of an industrial design work: modernizing a Gestetner mimeograph. At the same time he collaborates with newspapers and magazines, creating illustrations for Vogue and Harper's Bazaar. He stops in New York, where he works as a window dresser for some department stores including the famous Macy's. Loewy served in the French army in the First World War, and then moved to the United States at the end of the conflict in 1919. Raymond Loewy is a French designer, born in Paris on November 5, 1893, active mainly in the United States, which, with a European artistic taste and an American enterprising, has transformed the industrial design from art to a discipline of great economic interest.īorn and educated in Paris, he soon began working in the design field, creating a model aircraft that won the James Gordon Bennett Cup in 1908 the model then goes on sale with the name of Ayrel.
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